Pinoy Pizza Chain Opens Doors in Phnom Penh

Yellow Cab-Cambodia’s interior with many locals dining.

To the great excitement of the Filipino community in the Kingdom of Cambodia, Filipino pizza restaurant chain “Yellow Cab” opened its flagship store in the capital city’s Eden Garden Mall last month.

Famous for its Original Darla pizza and Charlie Chan pasta, the restaurant is expected to have its grand opening in April this year.

Yellow Cab Pizza is owned by the Max’s Group, which also owns the fried chicken restaurant of the same name. Its chain currently operates 101 branches in the Philippines and overseas, including branches in Qatar, the United Arab Emirates, China, Vietnam, Oman and Hawaii, United States.

Mongkol Food and Beverages, co-owned by Thomas Giordano and Khorn Chhundara, manages the Cambodian Yellow Cab franchise. According to Giordano, it was actually his parents who first discovered Yellow Cab in Boracay Island a couple of years ago, and believed that it is something that Cambodians will also enjoy. After some years of study and negotiations, they decided to establish Yellow Cab Pizza Co. Cambodia, in partnership with Chhundara, one of the most successful young entrepreneurs in Cambodia who brought the Koi Café Taiwanese franchise to the kingdom.

The Philippine Embassy personnel in Phnom Penh recently went to visit the flagship store and sampled the various flavors of pizza, pasta and chicken wings being offered. Aside from having their usual favorites, they were introduced to two pizza flavors not available in the Philippines: cheesy seafood and salmon teriyaki, which are becoming famous among locals.

Giordano was pleased to note that Yellow Cab has been well received by Cambodians, even during its soft opening. He mentioned his plans to open new branches in other parts of the said country and to introduce delivery services, just like in the Philippines.

A favorite among Filipinos, Yellow Cab-Cambodia’s management is counting on a steady clientele from among the 7,000 Filipinos in the kingdom.

Philippine Embassy Chargé d’affaires, a.i. Myca Magnolia M. Fischer said, we welcome the entry of Yellow Cab Pizza in Cambodia, whose rapidly growing economy provides an emerging market for world-class goods and services from the Philippines. Yellow Cab joins the increasing number of Philippine companies and franchises that are expanding their presence in the kingdom.

United Laboratories, San Miguel Brewery, Philippine Airlines, Potato Corner, Jewelmer and Liwayway Food Corp. are some of the Philippine companies currently operating in the ASEAN state.